Audi Southern Sales in Trinidad & Tobago > History > Audi Trinidad Tobago

Audi Southern Sales in Trinidad & Tobago

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Audi Southern Sales in Trinidad & Tobago

Southern Sales & Service Company Limited was founded in 1952 by the late Aziz Ahamad in an attempt to diversify his civil engineering business and got involved in the automotive industry. Southern Sales has weathered the storms of the last 65 years and has grown into one of the premier automotive dealerships in Trinidad & Tobago, employs over 475 persons in its various locations throughout the island.




Over the years, the Group has expanded into rental and leasing of vehicles and now has a fleet of over 1200 vehicles, serving corporate clients of both local and international companies. We also expanded into the financing of motor vehicles with our successful finance arm Caribbean Finance Company Limited.




Superior service to our customers has been one of our most important goals and as a result, we have invested heavily in upgrading our service facilities and developing our human resources. We are committed to satisfying our customer needs and increasing their expectations. Southern Sales & Service Co. Ltd. was appointed the local Audi importer and dealer in May 1998.




Located on Richmond Street, Port of Spain, Audi has its exclusive state of the art showroom and service center. Southern Sales and Audi were recipients of Audi International Sales performance awards awarded Best Customer Service for Spare Parts by Audi. Southern Sales service is backed up by Audi's head office service and training. We feature a real-time process for solving customer problems with on-line connection with Audi international and our technicians are provided with up-to-the-moment Audi repair and service training.




The current position in the local market and with Audi’s global leadership in pioneering advanced technologies utilized in the international arena applying it to all its production models.