Ingolstadt, September 13, 2021 – Travel to virtual worlds from within an Audi is soon a possibility. In the near future, back seat passengers can put on virtual reality (VR) glasses to dive into games, movies, and presentations. The clue: The virtual content adapts to the driving movements of the car in real time. At a roadshow in California, holoride visited potential game studios to excite the best content suppliers about the start-up’s new technology.
Start-up holoride wants to make car rides a multimodal experience. In the future, passengers on the back seat can use VR glasses to experience movies, video games, and interactive content much more realistic than today. This is made possible by a new technology that adapts the virtual contents in real time to the vehicle’s driving movements: if the car is taking a right curve, the spaceship in the imaginary world will also fly to the right, as an example. If the car accelerates, the spaceship speeds up too. Initiated by Audi, development of this innovative VR or XR (extended reality) technology is being advanced and commercialized for different manufacturers by tech entertainment start-up holoride. The motion-synchronized voyage through virtual worlds also reduces the common phenomenon of car sickness often experienced by passengers reading a book or enjoying audiovisual media on electronic tablets.